Lima is a fascinating city, full of history and modernity, and one of my favorite places is Jirón de la Unión. During my years at Federico Villarreal University, my friends and I used to wander its streets in downtown Lima, enjoying the colonial architecture and the vibrant energy of Plaza San Martín.

In my role in Employer Branding at Yango, I strive to promote professional growth in the city by connecting local talent with international opportunities. It's rewarding to see how my work helps make Lima a place where people can thrive and leave their mark on a global stage.

For me, Lima is like a journal filled with memories on every corner: the spot with the best ceviche, outings with friends, and unforgettable moments. One of those places is Bar Treff in Miraflores, where I gather with colleagues who feel like my second family. These moments have taught me the value of camaraderie and mutual support—values I carry into my role as Driver Support Leader at Yango.

In my work, I strive to ensure that every driver feels supported and knows they are not alone in their daily tasks. By enhancing their experience and helping them overcome challenges, we contribute to a Lima where every driver feels secure and motivated to do their best, transforming the city into a place where everyone can move forward together.

My favorite place in Lima is the Pentagonito in San Borja, a space that has taught me the importance of discipline and personal growth through sports and community activities. I bring these same values to my work, where we aim to create an environment that fosters development and collaboration across teams in the region.

By supporting local talent in Lima, we are building a stronger and more connected professional community, where employees have the space to grow and make meaningful contributions. In this way, my work not only transforms Yango but also positively impacts Lima by promoting a culture of growth and well-being that strengthens the city.

I enjoy exploring Lima and discovering new places, such as downtown and Barranco. However, 'El Erizo Marino' in San Martin de Porres is my favorite place, where I share good times with my family. This connection with the city and the places that make it unique inspires me in my role as Key Account Manager at Yango.

I always try to build strong relationships and build trust with our partners, which helps create connections that drive local economic growth. By working with companies in Lima, we help strengthen their operations and develop strategies that generate more opportunities, benefiting the city and those who, like me, value all that Lima has to offer.

Since arriving in Lima three years ago, I’ve discovered places that make me feel at home—like Pasta in San Isidro, Awicha in Barranco, and the bar CHÉ CHÁ, where we celebrate work achievements with colleagues and enjoy great company.

As Operations Manager, I ensure our services run seamlessly, providing users with an efficient and reliable mobility experience. By optimizing our operations, we contribute to making Lima a more connected and accessible city—a place where everyone can move freely and enjoy the vibrant charm I’ve come to deeply appreciate.

In my family, we have a cherished tradition: visiting the Parque de las Leyendas in San Miguel. It’s a place where I disconnect from the daily routine and reconnect with what matters most—my family.

This balance between work and personal life inspires me in my role at Yango, where I strive to create campaigns that highlight the importance of connection in Lima. Through our strategies, we work to ensure that Yango’s services meet the city's needs, generating a positive impact that benefits not only local drivers but also enhances the lives of our users, helping to build a more connected Lima.

Every district in Lima has its own rhythm and personality. San Bartolo, where I live, offers me peace, while Miraflores is vibrant and modern. But the most special place for me is El Characato restaurant in San Borja—a spot filled with family memories that taught me the value of spending time together and the importance of service.

In my role as Support Lead at Yango, I carry that lesson with me, striving to provide an experience that not only solves problems but also offers empathy and care. By ensuring every user feels heard and valued, I believe I contribute to making Lima a city where service and quality care are priorities, fostering an environment of trust and genuine attention.

For me, the port of Callao symbolizes Peru's culture and history, and growing up there gave me a unique perspective. As a chalaca, I learned to connect with people genuinely, valuing our roots and celebrating our diversity.

As Marketing Manager at Yango, I draw inspiration from that connection to develop strategies that highlight Lima's cultural richness and speak directly to its people. Through our campaigns, we aim not only to promote services but also to connect individuals and local businesses with opportunities that drive growth, contribute to the city's development, and strengthen its identity.

Lima boasts breathtaking sunsets, and one of the best spots to enjoy them is Mangos restaurant at Larcomar. It was one of the first places I visited when I arrived in Peru, and with a Pisco Sour in hand and the ocean as the backdrop, Lima left an unforgettable impression on me. This emotional connection I feel with the city inspires me in my role.  

Through our campaigns, I aim to capture Lima’s unique essence and share it with both locals and visitors. In every marketing strategy, we strive to highlight what makes Lima special—its culture, its people, and its vibrant spirit—while fostering connections and creating memorable experiences. In this way, we help make Lima a more attractive and accessible destination for everyone.

Lima has become for me not just a window to Latin America but also a gateway to a rich and diverse culture. The Larco Museum, with its collection of pre-Columbian figurines and depictions of life in the Inca and Moche civilizations, deeply inspires me by reflecting universal stories in a local context.

This connection between the global and the local shapes my work, where we celebrate cultural diversity in every region. By developing strategies that link local experiences with a global vision, we build a brand that honors and reflects the unique identities of each place, including Lima. This fosters authentic connections that enrich our communities and share their stories with the world.